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Founder@ Interview
With Matthew Vuckovich
“If there’s one piece of advice I’d give to another founder or someone thinking about starting a business, it would be: Don’t be afraid to start before you’re ready. The truth is, you’ll never feel completely ready to take the plunge, and waiting for the ‘perfect’ moment or the ‘perfect’ plan can hold you back from making real progress. You learn the most by doing—by taking those first steps, even when you’re uncertain, and adapting as you go.” – Matthew Vuckovich
Today we feature Matthew Vuckovich, the founder at Create Amor. We hear their story in their own words, their successes, their challenges and their insights.
Let’s start by getting to know you. Can you please tell us a little bit about you and what you do?
I’m Matthew Vuckovich, and I have a unique background that spans both sports management and healthcare innovation. I began my career as an MLB sports agent, negotiating multimillion-dollar contracts for professional athletes. This experience taught me a lot about business strategy, negotiation, and the importance of performance-driven solutions. I later transitioned into healthcare, where I saw two significant gaps that needed addressing: the lack of business education for medical professionals and the need for high-performance apparel in healthcare.
To tackle these challenges, I launched POST-MED 101, a free on-demand webinar platform that offers business education to doctors and surgeons, and Create Amor, a brand creating high-performance scrubs inspired by athletic wear. Both initiatives are driven by my passion for innovation and my commitment to supporting those who care for others
A great introduction and start to this interview. Can you please tell us, how did you start, from what age, and what made you decide to change direction and start?
I’ve always had an entrepreneurial spirit, even from a young age. I grew up fascinated by sports and business, and by the time I was in my early 20s, I decided to pursue a career as a sports agent. For nearly a decade, I worked as an MLB sports agent, guiding professional athletes through the complexities of their careers, negotiating contracts, and helping them achieve their goals both on and off the field. It was a fast-paced, challenging environment where I honed my skills in negotiation, strategy, and understanding the business side of things.
However, after several years, I felt like I had reached a point where I wanted to do more, to have a broader impact. A mentor of mine, Dennis Gilbert, encouraged me to explore new opportunities, and I transitioned into the life insurance industry. Through this, I began working closely with doctors and surgeons, advising them on disability insurance and career transitions.
I quickly realized that many of these brilliant professionals lacked the business knowledge necessary to navigate private practice, insurance, and financial planning. That insight sparked something in me. I saw a huge gap in the healthcare sector—a lack of accessible business education for medical professionals—and felt a strong desire to fill it.
So, in 2020, during the pandemic, I launched POST-MED 101, the first free, on-demand webinar platform designed to help healthcare professionals learn essential business skills. Around the same time, I also launched a podcast, ‘Surgeon’s Agent,’ to dive deeper into the business side of medicine with leaders across the field. My journey didn’t stop there.
As I worked more closely with healthcare professionals, I realized another gap: their need for better workwear. Inspired by my experience in sports, I founded Create Amor to design high-performance scrubs that provide the comfort, flexibility, and durability healthcare workers need.
I never set out to be a founder in the healthcare industry, but my experiences, observations, and a drive to solve real problems led me here. It’s been the most rewarding chapter of my career so far
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Thank you for that insight. So can you tell us…What does your business do and where is your company based?
Create Amor, which translates to “create love,” is a medical apparel company dedicated to designing and delivering high-performance scrubs for healthcare professionals. Our designs are inspired by the comfort and functionality of pro-athletic wear from my time working with athletes.
We are based in Austin, Texas, but our reach extends nationwide as we partner with healthcare professionals and organizations across the country. At Create Amor, we’re driven by a deep respect for the healthcare community and a passion for creating products that make their lives easier and more comfortable.
Our mission is to enhance the daily experience of healthcare workers by providing scrubs that offer exceptional comfort, flexibility, and durability—meeting the rigorous demands of those on the frontlines. We use innovative fabric technologies, such as four-way stretch, anti-microbial properties, and quick-dry capabilities, to create scrubs that not only look good but also perform exceptionally well under pressure.
We aim to bridge the gap between professional sports apparel and medical uniforms, giving healthcare workers the quality they deserve. Our company is based in Austin, Texas.
What’s the story behind your success? What led to your aha moment? how did you get to where you are now?
The story behind my success is really a journey of unexpected turns, valuable mentorship, and a relentless drive to solve problems. My ‘aha’ moment came during a lunch with a friend who is a fashion designer. She was sharing her excitement about designing uniforms for a cruise line, and our conversation drifted to other industries where uniforms are crucial.
When we landed on healthcare, it was like a light bulb went off. I started to think about the parallels between sports and healthcare—both fields require endurance, flexibility, and comfort. That’s when I realized there was an opportunity to create high-performance scrubs inspired by athletic wear. But that idea didn’t come out of nowhere. My career began as an MLB sports agent, where I learned the art of negotiation, relationship-building, and performance-driven solutions.
Transitioning into the healthcare sector, I initially focused on advising physicians and surgeons on disability insurance and career transitions. I saw firsthand how challenging it was for them to navigate the business side of their profession. That inspired me to create POST-MED 101, a platform that offers business education specifically for healthcare professionals.
Through that work, I started connecting with healthcare workers daily, and I saw how much they struggled with uncomfortable, low-quality scrubs. I realized there was a real need for better workwear that supported them through their long shifts. This was the ‘aha’ moment that led to founding Create Amor.
Getting to this point hasn’t been easy. I’ve had to learn new industries from the ground up and pivot quickly when things didn’t go as planned. My mentor, Dennis Gilbert, was instrumental in guiding me as I made these transitions—he pushed me to think differently and take risks. On the flip side, some people didn’t believe in my vision to create a new kind of medical apparel.
There were moments when I had to convince people to take a chance on something different, which meant working harder to prove the concept and secure early partnerships. I had to roll up my sleeves, study the healthcare market, build relationships with healthcare professionals, and constantly innovate to keep improving our products.
It’s been a challenging journey, filled with a lot of late nights and early mornings, but I’m driven by the belief that we’re making a meaningful difference in the lives of those who care for others.
Thank you for sharing that. What’s been your life’s biggest lesson so far?
The biggest lesson I’ve learned so far is the importance of staying adaptable and open to change. In business, things rarely go according to plan, and success often depends on how quickly you can pivot and find solutions when challenges arise. One of the biggest challenges I faced happened early on with Create Amor.
We launched during the pandemic, which was both a blessing and a challenge. On the one hand, there was a heightened demand for high-quality medical scrubs; on the other, supply chain disruptions made it difficult to keep up with that demand. We found ourselves in a situation where we were selling out of inventory faster than expected but struggling with the 2-3 month production turnaround times to restock.
It was frustrating to feel like we were gaining traction but couldn’t fully capitalize on it due to these delays. To overcome this, I had to quickly adapt our strategy. We worked closely with our manufacturers to expedite production timelines and explored new suppliers who could meet our needs more efficiently.
I also learned the importance of being transparent with our customers—we communicated openly about delays and set realistic expectations, which helped maintain their trust and loyalty. There were times when I had to make tough decisions, like limiting our product range to focus on best-sellers or negotiating hard with suppliers to prioritize our orders. We didn’t solve everything overnight, but we gradually found a rhythm that worked for us.
Looking back, I would have built stronger relationships with multiple suppliers from the start to create more flexibility and reduce risk. Another lesson was the importance of listening to our customers. During our early growth, we received feedback from healthcare professionals that helped us refine our products.
For example, we discovered that certain fabrics performed better under specific conditions, and we adapted our designs accordingly. Had we not been open to this feedback, we might have missed out on valuable insights that made our scrubs truly unique.
If I were to face similar challenges again, I would focus even more on building a robust network of suppliers and partners and establishing contingency plans to navigate unexpected disruptions.
I would also continue to invest in customer relationships because their trust and loyalty have been crucial to our success. Ultimately, I’ve learned that every setback is an opportunity to learn and grow. The key is to stay adaptable, keep a clear vision of your goals, and never lose sight of why you started in the first place
If there’s one thing I wish I had known earlier, it’s the importance of building a strong, resilient network of mentors, advisors, and partners from the very beginning. When I first transitioned from being an MLB sports agent to entering the healthcare space, I underestimated how crucial it would be to have a diverse network of people who could provide guidance, support, and perspective in navigating a completely new industry.
If you were to go back in time, what piece of advice would you give to your younger self?
If I could go back and give advice to my younger self, I would say, ‘Trust your instincts and don’t be afraid to take risks, even when the path isn’t clear.’ I’ve always had a passion for entrepreneurship, but in the beginning, I doubted whether I had what it took to build something from the ground up, especially when it meant stepping outside of a successful career as a sports agent and into an entirely new industry like healthcare. I would remind my younger self that doubt is a natural part of the journey, but it shouldn’t hold you back. I’d say, ‘Listen to your mentors, but remember that you are the one who knows your vision best.
Don’t let the opinions of others define what you believe is possible.’ There were definitely people who doubted my ability to transition from sports to healthcare, who questioned whether a sports agent could truly make an impact in a field so different from my original path.
To those people, I would now say, ‘Thank you.’ Their doubt fueled my determination to prove them wrong and helped me push harder to make my vision a reality. If I could talk to my younger self, I’d also encourage him to be prepared for the rollercoaster that comes with entrepreneurship.
There will be days when you feel like giving up, when the obstacles seem too big to overcome, but I’d say, ‘Keep going, even when it gets tough. Those are the moments that define you and shape your success.’ I’d remind myself that every challenge is a lesson and an opportunity to grow stronger. There were times, especially during the more difficult periods, when I questioned whether I made the right choice to become an entrepreneur. But looking back now, I wouldn’t change a thing.
Every mistake, every challenge, and every victory has been a part of the journey that brought me to where I am today. To anyone thinking about starting their own business or who feels uncertain about their path, my advice is this: don’t wait for the perfect moment or until you feel completely ready.
Start now, stay curious, be willing to learn from others, and trust that you are capable of more than you realize. Surround yourself with people who believe in you and your vision, but most importantly, believe in yourself. Your passion and persistence will be your greatest assets.
What do you know now that you wished you had known before?
If there’s one thing I wish I had known earlier, it’s the importance of building a strong, resilient network of mentors, advisors, and partners from the very beginning. When I first transitioned from being an MLB sports agent to entering the healthcare space, I underestimated how crucial it would be to have a diverse network of people who could provide guidance, support, and perspective in navigating a completely new industry.
Early on, I thought that having a clear vision and a solid business plan would be enough to drive success. While those are essential, I’ve come to realize that having a network of experienced mentors and advisors who have been through similar challenges can make all the difference.
They not only help you avoid common pitfalls but also open doors to opportunities you might not have seen on your own. I was fortunate to have a great mentor in Dennis Gilbert, who encouraged me to take risks and think outside the box, but I wish I had sought out more industry-specific guidance right from the start.
Another thing I wish I had known sooner is the value of truly understanding your target audience at a deeper level. In the early days of Create Amor, we assumed that we knew what healthcare professionals wanted in their apparel because of our own observations and initial feedback.
However, as we grew, we realized how important it was to actively engage with our customers, listen to their specific needs, and adapt our products accordingly. It’s one thing to think you know your customer; it’s another to actually understand them. Had we invested more time in customer research and feedback loops from the beginning, we could have accelerated our product development and gained a stronger foothold in the market more quickly.
Finally, I wish I had known that it’s okay to ask for help. As an entrepreneur, there’s a lot of pressure to have all the answers and to appear confident and self-reliant. But I’ve learned that being open to asking for help, admitting when you don’t know something, and seeking out expertise is a strength, not a weakness. It allows you to grow faster and build a more sustainable business.
Looking back, these lessons have shaped how I approach new challenges and opportunities now. I’ve learned to prioritize relationships, invest in truly understanding our customers, and be humble enough to seek guidance when needed. These insights would have saved me a lot of time, energy, and stress if I had known them earlier in my journey 
What has been your greatest or proudest achievement or moment?
Seeing people walked down the streets in Create Amor Scrubs and hearing the fantastic feedback from each and everyone of the healthcare workers that wear our product.
What future life goals do you want to achieve and why?
My future goals are centered around continuing to make a positive impact in the healthcare industry while also broadening my scope as an entrepreneur. One of my main goals is to expand Create Amor into a global brand that becomes synonymous with quality, innovation, and comfort in medical apparel.
I want our scrubs to be the first choice for healthcare professionals worldwide because they offer more than just function; they support the well-being of the people who wear them. Achieving this goal would mean continually innovating our product line, expanding into new markets, and building partnerships with leading healthcare organizations around the world. Another significant goal is to grow POST-MED 101 into the go-to platform for business education for all healthcare professionals—not just in the U.S., but globally.
I want to empower doctors, surgeons, nurses, and other medical professionals with the business skills they need to thrive in their careers, manage their practices effectively, and make informed decisions that ultimately improve patient care. This is important to me because I’ve seen firsthand how a lack of business education can limit opportunities and create unnecessary stress for those who should be focusing on patient care.
On a personal level, I’m passionate about using my experience to mentor and support other entrepreneurs, especially those who are just starting out or who are looking to make a transition between industries, as I did. I believe in giving back and sharing the lessons I’ve learned along the way to help others avoid some of the mistakes I made and find their own path to success.
Long-term, I also want to explore opportunities to invest in and support other innovative startups that align with my values and interests, particularly in healthcare and wellness. I’m fascinated by how technology and creative thinking can solve real-world problems, and I want to be part of that innovation ecosystem.
Ultimately, all these goals are driven by a desire to make a meaningful difference—to create products, services, and opportunities that genuinely improve people’s lives. Whether it’s through the scrubs healthcare professionals wear, the education they receive, or the businesses I help support, my goal is to contribute positively to the world around me and to leave a legacy that reflects a commitment to purpose, innovation, and impact
To finish our inspire questions…”We believe that sharing inspiring words can inspire others.” If there was one positive thing you would say to someone to inspire and empower them what would it be and why?
If there’s one piece of advice I’d give to another founder or someone thinking about starting a business, it would be: Don’t be afraid to start before you’re ready. The truth is, you’ll never feel completely ready to take the plunge, and waiting for the ‘perfect’ moment or the ‘perfect’ plan can hold you back from making real progress. You learn the most by doing—by taking those first steps, even when you’re uncertain, and adapting as you go.
When I transitioned from being a sports agent to launching businesses in the healthcare space, I certainly didn’t have all the answers. I faced a steep learning curve, made mistakes, and had to pivot more times than I can count. But every step, every challenge, and every setback taught me something valuable that I wouldn’t have learned by waiting on the sidelines. Starting before you’re ready forces you to be resourceful, resilient, and adaptable. It pushes you out of your comfort zone and teaches you how to solve problems creatively, which are all essential traits for an entrepreneur.
Most importantly, it allows you to build momentum. Even if you make mistakes, you’ll learn faster, adjust quicker, and grow stronger. So, don’t wait for everything to be perfect. Begin with what you have, start small, and let your passion drive you forward. Surround yourself with people who believe in you, seek advice, and always be open to learning.
The journey won’t be easy, but it will be worth it because you’ll be doing something meaningful that you truly believe in.
“Thank you it has been great learning more about your founder story and Create Amor”
To learn more about Create Amor Visit www.createamor.com
Find on social media @ Instagram: https://instagram.com/createamor
Facebook: https://www.facebook.com/CreateAmor
LinkedIn: https://www.linkedin.com/company/createamor
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