Founder Advice
That building a culturally rooted, creative business is just as much an emotional journey as it is a strategic one.
When I launched Tinted Heritage, I expected to spend my time designing, selling, and scaling but I didn’t realize how much inner work would be required. As a South Asian founder creating something deeply personal, I often felt vulnerable, sharing not just products, but pieces of my identity and heritage.
I wish someone had told me that imposter syndrome, self-doubt, and comparison are part of the process and that it’s okay to grow at your own pace. Your story, your culture, and your perspective are your strengths. Trust them, and keep going—even when it feels hard.
