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Dr. Benjamin Ritter

Founder Advice

If I could go back and give myself one piece of advice before becoming a founder, it would be this: Just build, release, and iterate. Everything evolves, and the market will let you know what it wants. Early on, I spent too much time perfecting things behind the scenes, my offerings, messaging, branding, trying to get it all “right” before going public. Clarity doesn’t come from planning, it comes from doing. The market is your co-creator. You won’t know what works until you put something out there and listen to the response. Don’t wait for perfect. Don’t assume you have all the answers. Get something into the world, stay open, and adjust as you learn. Every launch, every client conversation, every piece of content is feedback. Let that feedback shape what comes next.