Founder Advice
As founders, we need to be across all areas of our businesses. However, at the start of our journey, we may not know in depth how all aspects of business work. Don't be afraid to take a training course in something that isn't in your wheelhouse. Do this before you leap in. Marketing and/or finance tend to be the areas where founders feel they need to outsource, and they may not know enough to ascertain whether the team they are outsourcing to can do the job well or not. Learn enough to know what questions to ask when hiring someone, and know enough to manage their deliverables to your expectations. Outsource where you definitely need to; legal is one department I would always consider enlisting external support as it protects the very core of the business.
